Brand & Product Management

Brands are the foundational organizational unit in Infloq, representing the companies or entities for which you create influencer marketing campaigns. Every campaign must be assigned to a brand, and products can optionally be aligned to brands for more granular organization.

Understanding Brands in Infloq

Brand Hierarchy

Organization
└── Brands
    ├── Products (Optional)
    ├── Campaigns (Mandatory)
    ├── Workflows
    └── Guidelines

Key Concepts

• Mandatory Brand Assignment: Every campaign must be associated with a brand
• Optional Product Alignment: Products provide additional categorization within brands
• Brand Guidelines: Each brand can have specific content requirements and standards
• Workflow Templates: Brands can have customized approval processes

Creating and Managing Brands

Brand Creation Process

1. Navigate to Brand Management

   • Go to Brands > Create Brand

2. Basic Brand Information

   • Brand Name: Clear, recognizable brand identifier
   • Brand Description: Purpose, industry, and key characteristics
   • Industry Category: Sector classification for targeting
   • Brand Website: Primary web presence

3. Visual Identity Setup

   • Brand Logo: Upload primary brand logo
   • Color Palette: Define brand colors for consistency
   • Font Guidelines: Specify typography requirements
   • Visual Style: Overall aesthetic direction

4. Brand Guidelines Configuration

   • Voice & Tone: Communication style and personality
   • Messaging Framework: Key messages and positioning
   • Content Restrictions: What cannot be included in content
   • Compliance Requirements: Legal and regulatory standards

Brand ID System

Each brand receives a unique identifier combining:

• Organization Name: Your company identifier
• Brand Name: The specific brand designation
• Unique ID: System-generated unique suffix

Example: ACME-AutoSocial-BR001

Product Management

Product Organization Within Brands

Products provide additional categorization and organization within brands:

When to Use Products

• Multiple Product Lines: Brands with diverse offerings
• Campaign Segmentation: Different strategies per product
• Budget Allocation: Separate budgets per product line
• Performance Tracking: Product-specific analytics

Product Configuration

1. Product Information

   • Product Name: Clear product identifier
   • Product Category: Classification within brand
   • Target Audience: Specific demographic focus
   • Product Description: Features and positioning

2. Product-Specific Guidelines

   • Messaging Requirements: Product-specific communication
   • Visual Standards: Product imagery and styling
   • Compliance Needs: Product-specific regulations
   • Content Restrictions: Product-related limitations

Product-Brand Relationships

Mandatory Brand Assignment

• Every campaign must be assigned to a brand
• Campaigns inherit brand-level guidelines and restrictions
• Brand-level workflows apply unless overridden
• Brand compliance requirements are enforced

Optional Product Alignment

• Products provide additional organization layer
• Product alignment enables more granular tracking
• Product-specific guidelines supplement brand rules
• Enhanced analytics and reporting capabilities

Brand Configuration Options

Content Guidelines

Brand Voice Definition

• Personality Traits: Formal, casual, friendly, authoritative
• Communication Style: Technical, conversational, educational
• Language Preferences: Terminology, phrases, forbidden words
• Cultural Considerations: Regional and demographic sensitivity

Visual Standards

• Logo Usage Rules: Placement, sizing, and context requirements
• Color Specifications: Hex codes, usage guidelines
• Typography Standards: Font families, sizes, and hierarchy
• Image Style Guide: Photography style, filters, composition

Content Restrictions

• Prohibited Topics: Sensitive or off-brand subjects
• Competitor Mentions: Rules about referencing competition
• Legal Compliance: Required disclaimers and disclosures
• Platform Restrictions: Channel-specific requirements

Workflow Integration

Brand-Specific Workflows

• Custom Approval Stages: Brand-tailored review processes
• Specialized Teams: Brand-dedicated review teams
• Escalation Procedures: Brand-specific escalation paths
• Quality Standards: Brand-aligned quality checkpoints

Workflow Templates

• Reusable Processes: Save successful workflows for future campaigns
• Brand Consistency: Ensure consistent approval processes
• Efficiency Gains: Reduce setup time for new campaigns
• Best Practice Sharing: Leverage proven approaches

Campaign-Brand Relationships

Campaign Assignment Requirements

Mandatory Brand Selection

Every campaign requires:

1. Primary Brand: Main brand for the campaign
2. Brand Guidelines Acceptance: Agreement to follow brand standards
3. Workflow Assignment: Brand-appropriate approval process
4. Compliance Confirmation: Understanding of brand requirements

Brand-Campaign Integration

• Automatic Guidelines: Brand rules automatically apply to campaigns
• Template Inheritance: Brand workflow templates available
• Asset Access: Brand assets available for campaign use
• Performance Tracking: Brand-level campaign analytics

Multi-Brand Campaigns

Cross-Brand Collaboration

For campaigns involving multiple brands:

• Primary Brand Designation: Lead brand for guidelines
• Secondary Brand Approval: Additional approval requirements
• Combined Guidelines: Merged requirement sets
• Shared Resources: Access to multiple brand assets

Brand Analytics and Performance

Brand-Level Metrics

Performance Tracking

• Campaign Performance: Aggregate campaign results by brand
• Content Quality: Average DQ scores for brand content
• ROI Analysis: Return on investment by brand
• Engagement Rates: Brand-specific audience engagement

Comparative Analysis

• Brand Benchmarking: Performance comparison across brands
• Trend Analysis: Brand performance over time
• Best Practice Identification: High-performing brand strategies
• Optimization Opportunities: Areas for brand improvement

Reporting Capabilities

Brand Reports

• Executive Dashboards: High-level brand performance overview
• Detailed Analytics: In-depth brand performance analysis
• Campaign Summaries: Brand-specific campaign results
• Compliance Reports: Brand guideline adherence tracking

Best Practices

Brand Setup Strategy

• Clear Guidelines: Comprehensive, specific brand requirements
• Realistic Standards: Achievable quality and compliance standards
• Regular Updates: Keep brand guidelines current and relevant
• Team Training: Ensure all team members understand brand requirements

Product Organization

• Logical Grouping: Organize products by logical categories
• Clear Naming: Use consistent, descriptive product names
• Appropriate Granularity: Balance detail with simplicity
• Regular Review: Assess and update product organization as needed

Workflow Integration

• Brand Alignment: Ensure workflows support brand requirements
• Efficient Processes: Design workflows for speed and quality
• Clear Responsibilities: Define who reviews what for each brand
• Documentation: Maintain clear workflow documentation

Troubleshooting Common Issues

Brand Configuration Problems

• Incomplete Guidelines: Missing or unclear brand requirements
• Workflow Misalignment: Approval processes don't match brand needs
• Team Confusion: Unclear brand requirements or responsibilities
• Compliance Issues: Inconsistent adherence to brand standards

Product Management Challenges

• Over-Categorization: Too many product categories creating complexity
• Under-Organization: Insufficient product structure causing confusion
• Inconsistent Application: Irregular use of product assignments
• Measurement Difficulties: Challenges tracking product-specific performance

Next Steps

Effective brand and product management provides the foundation for organized, compliant, and successful influencer marketing campaigns.