User Roles in Infloq

Infloq supports multiple user roles designed to accommodate different organizational needs and workflow requirements. Each role has specific permissions and capabilities that enable effective collaboration in influencer marketing campaigns.

Admin

Admins have complete platform control and are responsible for overall system management:

• Full Platform Access: Complete control over all features, settings, and configurations
• User Management: Create, modify, and delete user accounts across all roles
• Team Organization: Set up teams, assign members, and configure team permissions
• Campaign Oversight: Access to all campaigns with full editing and monitoring capabilities
• Workflow Management: Create and modify approval workflows for different campaign types
• Analytics Access: Comprehensive reporting and performance analytics across the entire platform

Best For: Platform administrators, IT managers, senior leadership requiring full visibility

Manager

Managers lead campaigns and teams with authority to approve content and manage operations:

• Campaign Creation: Set up new campaigns with budgets, timelines, and workflows
• Content Approval: Review and approve content submissions from agencies and influencers
• Team Leadership: Manage team members and coordinate approval processes
• Budget Authority: Monitor and approve campaign spending within defined limits
• Performance Monitoring: Access analytics for campaigns under their management
• Workflow Assignment: Assign team members to specific approval stages

Best For: Brand managers, campaign managers, team leads, account managers

Internal

Internal team members focus on specialized review and approval responsibilities:

• Content Review: Approve or reject content within their area of expertise
• Checklist Completion: Verify specific requirements and compliance standards
• Feedback Provision: Add comments and guidance for content improvement
• Timeline Adherence: Complete reviews within specified timeframes
• Quality Assurance: Ensure content meets established standards and guidelines

Best For: Legal review teams, compliance officers, technical specialists, brand guideline reviewers

Agency

Agencies create and manage content for multiple brands and campaigns:

• Campaign Participation: Join assigned campaigns and access briefing materials
• Content Creation: Submit scripts, videos, and other creative assets
• Revision Management: Edit and resubmit content based on feedback
• Timeline Tracking: Monitor deadlines and approval progress
• Client Communication: Coordinate with brand teams through platform messaging
• Performance Insights: Access metrics for submitted content performance

Best For: Marketing agencies, content creation partners, external creative teams

Influencer

Influencers discover opportunities and create authentic content for brands:

• Campaign Discovery: Browse and apply for relevant campaign opportunities
• Content Submission: Upload scripts, videos, and posts for approval
• Brand Collaboration: Work directly with brand teams on content development
• Payment Tracking: Monitor earnings and payment status for completed work
• Performance Analytics: View engagement and performance metrics for published content
• Portfolio Management: Maintain profile and showcase previous work

Best For: Social media influencers, content creators, brand ambassadors

Viewer

Viewers have read-only access for monitoring and oversight purposes:

• Campaign Monitoring: Track progress and status of ongoing campaigns
• Performance Visibility: View analytics and reporting dashboards
• Timeline Tracking: Monitor milestones and deadline adherence
• Team Activity: Observe team collaboration and workflow progress
• Stakeholder Updates: Stay informed about campaign developments and results

Best For: Executives and stakeholders, client representatives, project observers

Role Assignment Best Practices

Organizational Alignment

• Match roles to actual job responsibilities
• Consider approval authority and decision-making levels
• Account for cross-functional collaboration needs
• Plan for backup coverage and role rotation

Permission Management

• Start with minimal necessary permissions
• Gradually expand access based on demonstrated need
• Regularly review and audit role assignments
• Implement principle of least privilege

Team Structure

• Create logical team groupings by function
• Assign clear team leads and backup coordinators
• Enable cross-team collaboration where needed
• Maintain consistent role definitions across teams

Ready to optimize your influencer marketing operations? Start your first campaign today!